Tesco – let’s talk?

I recently picked up a very handy booklet in my local Tesco store, full of useful tips and information about the science of climate change. I quote:

“Every one of us can play a role in helping to combat climate change. You can help just by reducing the amount of energy you use and buying greener products which use less fuel to make …start by seeing where you use energy and then see if you are able to use it more efficiently – or better still not at all“

Fantastic Tesco, I’m impressed, the booklet goes on to talk about the new Sustainable Consumption Institute established at the University of Manchester. here “world leading academics (are) looking at ways to make it easier for people to lead greener low carbon lives”. Tesco includes links to the website for the Energy Saving Trust and lists the measures the company is taking to reduce it’s impact on the climate.

So, in the light of such useful and practical advice. ..I’m sorry Tesco but I have to ask … why did you think it would be such a great idea to email customers this week offering us 30% off patio heaters? Come on Tesco, if you want to be applauded not derided by the UK’s low carbon savvy shoppers it’s time to take a  real,  credible stance on carbon reduction. Call me sometime and maybe we can talk about the kind of supermarkets that can operate in a low carbon economy.

Oh – and I forgot  to say  – the title of the booklet?

“How Can We Shrink Our Carbon Footprint?”

Any ideas readers?